The aim of the Hungarian Tourism Agency is to promote Hungarian wine and wine tourism at home and abroad. It is tasked with interpreting the values and unique messages of Hungarian wine and our wine regions for both professionals and the general public, while also ensuring the visibility of the country’s producers and wine tourism destinations through the provision of a common platform. .
Its aim is to showcase the general character of Hungarian wine as well as its diversity, not only by transmitting basic knowledge but also by communicating the sector’s most important achievements and news. It carries out these activities in collaboration with the National Council of Wine Communities, the Agricultural Marketing Centre, The Ministry of Agriculture and, last but not least, with market players and wineries.
Vera Szűcs-BalásChief advisor in wine tourism
As a tourism economist, I have been responsible for tourism marketing at the Hungarian Tourism Agency since 2002. Following a WSET Level 3 Award in Wines, I completed my studies with a Wine Marketing then a Viticulture and Enology Certificate.
Zsombor GálChief advisor in wine tourism
I studied economics and international wine trade in Budapest, Paris and Dijon. I have worked in the fields of wine and gastronomy marketing in Boston, Paris and, since 2016, at the Hungarian Tourism Agency.