About us

The aim of the Hungarian Tourism Agency is to promote Hungarian wine and wine tourism at home and abroad. It is tasked with interpreting the values and unique messages of Hungarian wine and our wine regions for both professionals and the general public, while also ensuring the visibility of the country’s producers and wine tourism destinations through the provision of a common platform. .

Its aim is to showcase the general character of Hungarian wine as well as its diversity, not only by transmitting basic knowledge but also by communicating the sector’s most important achievements and news. It carries out these activities in collaboration with the National Council of Wine Communities, the Agricultural Marketing Centre, The Ministry of Agriculture and, last but not least, with market players and wineries.

Wines of Hungary team

Vera Szűcs-Balás
Chief advisor in wine tourism

As a tourism economist, I have been responsible for tourism marketing at the Hungarian Tourism Agency since 2002. Following a WSET Level 3 Award in Wines, I completed my studies with a Wine Marketing then a Viticulture and Enology Certificate.

vera.szucs-balas@mtu.gov.hu

Zsombor Gál
Chief advisor in wine tourism

I studied economics and international wine trade in Budapest, Paris and Dijon. I have worked in the fields of wine and gastronomy marketing in Boston, Paris and, since 2016, at the Hungarian Tourism Agency.

zsombor.gal@mtu.gov.hu

Bálint Márton Kaposi
Wine marketing assistant

I work in marketing communications, creative content production and partner relations. I joined the Wines of Hungary team in 2022.

marton.kaposi@mtu.gov.hu

Agricultural Marketing Centre team

Alíz Jármai-Németh
Wine marketing project manager

In Italy, I gained experience in wine tourism, in sales at a Hungarian wine store, and as a sommelier I learnt more about tasting and communication. Currently I work as a project manager in the wine sector at AMC.

nemeth.aliz@amc.hu

Zita Ludányi
Wine marketing assistant

My love and knowledge of Hungarian wine culture is an important part of my life. In 2022, I joined the wine marketing team of AMC, where I take part in national and international wine marketing and wine communication projects.

ludanyi.zita@amc.hu

Réka Szakter
Head of event and exhibition

During my work in the hotel industry, I have witnessed the "gastronomic revolution" in Hungary and the development of the touristic offers. Since working at AMC I rganized several events promoting Hungarian wines and foods worldwide.

szakter.reka@amc.hu

Krisztina Giczi Hidvéginé
Communication project manager

I started working as a project manager in the communication and marketing office of AMC in 2019. I’m responsible for communication campaigns abroad promoting the Hungarian wine sector also I’m involved in local projects.

giczi.krisztina@amc.hu

Editorial staff

Dóri Budavári

I started tourism marketing in 2013, with a focus on the Balaton region and wine marketing. I’ve been involved in the communication of several wineries and gastro companies, and founded or managed several wine region associations.

dr. Gabriella Mészáros

Dr Gabriella Mészáros, lawyer, publisher and editor, the first Hungarian WSET graduate. She took part in the making of many publications. She’s a columnist for the Magyar Konyha Magazine and a lecturer at the Tokaj-Hegyalja University.

Dani Ercsey

Journalist, writer, editor of Pécsi Borozó, co-author of the famous wine themed books, regular contributor to several magazines, international wine critic, host of the Lecsengés YouTube channel and the Hungarian Wine-Personally podcast.

Ádám Geri

I’ve almost always been a journalist, and wine and gastronomy have been my "speciality" since 2017. In 2020, I completed the OKJ training course in viticulture and wine. I run a blog called Gastronomic Gastronomist and design board games.

Ágnes Herczeg

I’ve been exploring the world of wine since 2000. I’ve worked with merchants, planted vineyards, founded and managed wineries. I created and produced several wine brands and wines. Now I’m involved in education, consultancy and branding.

Kristian Kielmayer

Winemaker, economist, WSET graduate from London. Since 2013, he’s been a member of the National Wine Expert Committee, a lecturer at wine schools and a judge at international competitions. He is involved in consultancy, communication and sales.

Juli Lami

I'm Juli Lami, lifestyle and gastronomy journalist. I'm constantly searching things beyond ordinary, and if I find one, my goal is to show it to everyone.

Tolson Sue

I’m a wine writer, specialist wine translator and editor at WineSofa. I’m a wine critic and judge too, participating in international wine competitions, and a WSET educator. My latest challenge is becoming a Master of Wine – I’m a stage 2 student.

Edit Szabó

I’ve been involved in wine and gastronomy for 2 decades. I've worked in TV, radio, written books and been a channel director. I am the editor-in-chief of my magazine, borsmenta.hu, but I serve the cause of Hungarian wine on more platforms.