The fusion of Tokaj and Sichuan – meeting of two worlds (of taste)

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The fusion of Tokaj and Sichuan – meeting of two worlds (of taste)
16 September 2025. / Professional

The fusion of Tokaj and Sichuan – meeting of two worlds (of taste)

The legendary sweet wines of the Tokaj wine region and the lively, distinctive dishes of Sichuan cuisine may seem worlds apart - yet when paired together, they create a unique harmony. This fusion was the focus of the Hungarian Wine Marketing Agency's latest event: how the natural sweetness of Tokaj wines complements the spicy world of Chinese cuisine.

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Tradition, Identity, Terroir: A Korean Perspective on Hungarian Wine
09 September 2025 / Professional

Tradition, Identity, Terroir: A Korean Perspective on Hungarian Wine

For Chan Jun Park—Korean wine educator, author, and founder of the Institute for Wines from Eastern Europe—wine is far more than a beverage. It’s a cultural artifact, a vessel of memory, and a mirror of national identity. At BOR 2025, he arrives not just to taste Hungarian wines, but to understand them—and share their stories with South Korean audiences eager for depth, authenticity, and discovery.

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Hungary: A Wine Explorer’s Playground
09 September 2025 / Professional

Hungary: A Wine Explorer’s Playground

Matthew Horkey has made a name for himself as a wine communicator, author, and YouTuber spotlighting lesser-known regions—and Hungary has been a personal highlight. Ahead of BOR 2025, he reflects on the country’s unique potential, the digital roadblocks that still hold some producers back, and how a grape like Kékfrankos could quietly take over U.S. shelves.

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Beyond Aszú: Telling the Full Story of Hungarian Wine
08 September 2025 / Professional

Beyond Aszú: Telling the Full Story of Hungarian Wine

Jamie Goode, a scientist turned wine writer and founder of Wineanorak, has long explored the fringes of the wine world. Ahead of BOR 2025, he explains why Hungary is on his radar, why native grapes such as Hárslevelű and Kékfrankos could become breakout stars, and which global trends Hungarian producers cannot afford to ignore.

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Earning a Place on the German Shelf - Interview with Patrick Fiur
04 September 2025 / Professional

Earning a Place on the German Shelf - Interview with Patrick Fiur

Germany is a mature and competitive wine market, where shelf space is hard-won and consumer trust is built over time. Patrick Fiur, cooperation manager at Hawesko, one of Germany’s leading wine companies, is attending BOR 2025 to explore whether Hungarian wines—particularly those with a strong identity and consistent quality—can carve out a long-term niche.

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From Curiosity to Commitment - Interview with Astrid Karamira international wine importer
03 September 2025 / Professional

From Curiosity to Commitment - Interview with Astrid Karamira international wine importer

Astrid Karamira’s importing journey began with a spark of discovery – and turned into a full-time passion for the wines of Central Europe. From her base in Portugal, she now works to bring attention to producers whose stories deserve to be told. Hungary’s diverse wine culture offers endless ground to explore, and at events like BOR 2025, she adding new names – and new regions – to her growing portfolio.

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Originality Matters: Why Distinctive Wines Win - Interview with John Szabo MS
02 September 2025 / Professional

Originality Matters: Why Distinctive Wines Win - Interview with John Szabo MS

As principal critic at WineAlign and co-host of the Wine Thieves podcast, John Szabo MS combines sharp analytical tasting with a storyteller’s sense of wonder. At BOR 2025, he returns not just to review wines, but to reconnect with Hungary’s volcanic landscapes, meet new producers, and continue advocating for originality, sustainability, and distinctiveness in the glass.

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