Furmint February is gaining popularity not only in Hungary but also abroad. In Warsaw, it has been introduced thanks to Wojciech Bońkowski, the visionary and host of the Polish Furmint Grand Tasting. We asked one of the most enthusiastic ambassadors of Hungarian wines, Poland’s first and only Master of Wine about the polish trends and the way to success for Hungarian wines.
Interview with Nichole Mao, Nimbility Head of China
Wines of Hungary embarked on a roadshow in March, traveling to China to showcase the latest achievements of Hungarian winemaking. The Hungarian Wine Marketing Agency organized a three-city event in Shenzhen, Shanghai, and Beijing, inviting key stakeholders from the wine industry to an in-depth program on Hungarian wines, including a masterclass in each city led by Master of Wine Fongyee Walker. We spoke with her at the first stop in Shenzhen, just after the masterclass.
Furmint Február has been an essential part of the wine lover’s calendar in Hungary for a decade now. Beginning on 1 February with International Furmint Day, the month is peppered with events countrywide in honour of one of Hungary’s favourite grapes - Furmint. In the last few years, the phenomenon has gained global traction, with Furmint February events in major cities around the world. Furmint February is taking the world by storm.
September 2024 – March 2025
Some do it out of curiosity, some out of historical loyalty, and others make wine from an old Hungarian grape variety in memory of a late winemaking legend. Regardless of the reasons, they all agree on one thing: the uniqueness of Hungarian wines lies in our indigenous grape varieties, which allow us to truly showcase what wine is like when it is one hundred percent Hungarian.
Germany is one of the primary target markets for Hungarian wines in Europe. Therefore, in addition to having a local presence, continuous efforts are made to build the image of Hungarian wines through prestigious media platforms.
