05 June 2024 / Hungarian Wine Marketing Agency
Reaching the young generation effectively is a key objective of the National Wine Marketing Strategy. The Hungarian Wine Marketing Agency's curriculum, which focuses on Hungarian wine culture, will provide young people with knowledge covering the production, marketing, evaluation and consumption of wine. It will help them learn how to consume wine in a conscious, moderate and quality-oriented way. Students will also learn about the characteristics and conditions that are linked to quality and value.
In addition to theoretical knowledge, students will get to know the basics of responsible wine consumption and wine tasting, the fundamentals of wine evaluation, and a wide range of knowledge about Hungary's wine regions, main wine types and food pairings. The curriculum will be taught by renowned experts, international wine academics, top sommeliers and wine writers. Thus, the expertise of the lecturers, combined with the carefully prepared course material, will guarantee the high quality of the seminars worth valuable credit points.